Nike Unveils Breaking2

on unlocking human potential, or, just how close can a man get to running 1:59:59?

Desisa Lelisa, Zersaney Tadese, Eliud Kipchoge, all photos from Nike communications

A quick note: We received this on Dec 12. As you know, it may take me a few days to gather an opinion. Lots to digest here. I will post the release in its original form, or close, and then, my comments. Here we go!

On Dec. 12, Nike unveiled Breaking2, an innovation moonshot designed to unlock human potential.

Like all daring dreams, Breaking2 has an audacious goal: Enable a sub two-hour marathon time.

Many consider this feat impossible. It requires reducing the current men's world record time of 2:02:57 by three percent. However, that challenge is exactly what drives Nike; the impossible is an opportunity to envision the future of sport.

To help achieve a sub two-hour marathon, Nike is working with a diverse team of leaders across several fields of science and sport with a holistic approach to athletes, product, training, nutrition and environment.

Breaking2 provides an opportunity to explore whether the impossible is within reach. It is the ultimate embodiment of Nike's mission: To bring inspiration and innovation to every athlete on the planet.

THE MISSION

In 1954, Sir Roger Bannister ran the first four-minute mile. Bannister didn't just break a record; he redefined what athletes were capable of and inspired confidence in others to do the same.

This great story reminds us that inspiration -- complete belief in an impossible goal -- is at the core of human potential. After all, as Bill Bowerman, Nike's co-founder and legendary track coach, once said, "The real purpose of running isn't to win a race, it's to test the limits of the human heart."

At its core, Breaking2 is about more than a marathon.

Attempting to break the sub two-hour marathon challenges the perception of what is possible in sport, resets the expectations of product and enables Nike to gather incredible athlete insight. These lessons can be applied across everything Nike does, including products and services, to ultimately serve all runners. The only real failure would be to not attempt such an audacious goal.

THE ATHLETES

Reaching a sub two-hour marathon requires shaving seven seconds off each of the 26.2 miles of the marathon. Even for the world's best runners this is a massive leap.

Nike spent significant time identifying three elite athletes who are perfectly equipped for (and bold enough to take on) the challenge.

Eliud Kipchoge of Kenya, Lelisa Desisa of Ethiopia and Zersenay Tadese of Eritrea are all lined up to attempt the impossible and run a sub two-hour marathon. These runners are not afraid of the unknown -- they attack it.

ELIUD KIPCHOGE

Eliud Kipchoge, 32 years old, was born November 5 in Kapsisiywa, Nandi District and has won medals at both the Olympic and World level. Eliud began running after high school following years of observing his coach and mentor, Patrick Sang, who is still his coach to date.

In 2003, Eliud made his debut in distance running after setting a world junior record in the 5000 meters at the IAAF World Cross Country Championship. Later that year, Eliud became World Champion at the World Championships in Athletics. In 2012, Eliud set a half-marathon best with a time of 59:25.

Eliud won a bronze medal at the 2004 Athens Olympics in 5000 meters, a silver medal in the 2008 Beijing Olympics in the 5000 meters and most recently, a gold medal at the 2016 Rio Olympics in the men's marathon.

He improved his personal best marathon time by 5 seconds after winning the Berlin Marathon with a time of 2:04:00. In 2016, he improved upon that time even further when he set a new course record in the London Marathon achieving a winning time of 2:03:05.

ZERSENAY TADESE

Zersenay Tadese, 34 years old, was born February 8 in Adi Bana, Eritrea. His bronze medal in the 10,000 meters at the 2004 Athens Olympics made him the first ever Eritrea Olympic medalist. He was also Eritrea's first athlete to win a World Championship event when he took the 20-kilometer title in the 2006 IAAF World Road Running Championships.

Zersenay has four consecutive victories in the World Half Marathon Championships from 2006-2009 and won the title again in 2012. He set a world record in the 2010 Lisbon Half Marathon and has won gold, silver and two bronze medals at the IAAF World Cross Country Championships. Zersenay is a four-time Olympian competing at the 2004, 2008, 2012 and 2016 Olympic Games.

In 2009, Zersenay became the second man to win three World Championship medals over three different surfaces in the same year. Zersenay currently holds the men's half marathon world record with a time of 58:23. His brother, Kidane Tadese, is also a professional distance runner.

LELISA DESISA

Lelisa Desisa, 26 years old, was born January 14 in Shewa, Ethiopia. Early in his running career, Lelisa focused on road racing. He made his breakthrough in 2010 after running sub-60 minutes placing third at the Zayed International Half Marathon. He has won many high-profile races such as Boilermaker 15K, Cherry Blossom 10-miler, Bolder Boulder 10K and Delhi Half Marathon.

Lelisa made his marathon debut by running 2:04:45 hours in the 2013 Dubai Marathon. Lelisa won the 2013 Boston Marathon and with the event of the bombings, he gave his medal back to the city of Boston to honor all the bombing victims. In 2015, he won the Boston Marathon again with a time of 2:09:17, and took second in 2016.

THE TEAM

Nike is always looking for barriers to break and the idea of a sub two-hour marathon has come up many times. Fueled by a long-standing passion for running, Nike began working on a footwear solution specific to the marathon in 2013. This effort ultimately transitioned a year later into a full-on commitment to breaking the two-hour marathon, precipitating the formation of the Breaking2 team.

The Breaking2 team includes world-class experts across biomechanics, coaching, design, engineering, materials development, nutrition and sports psychology and physiology. Alignment of the group's diverse knowledge bases aims to unpack performance at the molecular level. In this, the team will obsess every detail of the Breaking2 attempt, from weather conditions to jerseys, enabling Eliud, Lelisa and Zersenay to maximize their potential.

THE INNOVATION

To run the perfect race, the athletes require the most innovative product. This is a critical pillar of the Breaking2 attempt, and where Nike is able to deliver unrivaled performance benefits. After years of extensive research and development, Breaking2 will debut a system of groundbreaking innovation that has the potential to elevate every runner.

THE ATTEMPT

To go faster than ever, each second is optimized by careful consideration of course and conditions.

The date and location of the sub two-hour race attempt will be revealed next year.

Join us to follow the progress of Breaking2 here.

RunBlogRun opines: A nearly $50 billion company can do whatever it wants. And Nike did not ask me for any advice on this one. If you believe the press release, Nike has been working on the technology, nutritional needs and training suggestions for the past couple years. This is about running as fast as one can, as long as one can, as efficiently as one can to run a time nearly three minutes faster than any living human being has covere 42.195 kilometers or 26.22 miles.

Nike is the best pr organization in the sports world. There is obviously a new cool footwear technology behind this. I have had harsh comments on every other two hour or bust program so far. That will not stop Nike. They will see just how fast Eliud, Zersaney and Lelisa, all fine runners, can go!

I understand that Nike has invested a couple of years of research into this program. I would love to see some of the research, and am fascinated to see the footwear, nutrition and training suggests.

I am mixed on a match race, as it seems they will do, to challenge the mythical two hour marathon. As in all Nike ventures, the hype around it, and the delivery are sensory overload. The performances will be fantastic, but they will also probably not be recognized by the IAAF.

I had heard rumors of a special event this spring featuring Eliud Kipchoge. I for one, will be sad not see Eliud Kipchoge versus Kenenisa Bekele battle over the streets of London.

The pursuit of a two hour marathon is really about, seeing how fast runners can go. Any legal technology, and I am certian that Nike will do all the drug testing by hiring outside groups to perform such actions, that can assist runners in running faster will be fascinating to view.

Ironically, I told a recent inquirer on 2 hour marathon that if the technology was about making runners more efficient, that is great. If it is about running a two hour marathon, today, in a legal race, not possible.

A quick history lesson: one of Roger Bannister's attempts to break a four minute mile was not ratified: Bannister had run 4:02.65, and one of his posse had allowed themselves to be lapped so they could run a lap with Bannister and pace him. IAAF said, uh, good try, but no way.

The Science of sport site, has a strong article on the Breaking2 idea. They believe it will be a new shoe technology that affects energy expenditures for these runners. Sarah Barker of Deadspin has an even stronger opinion. Many of my friends are going to kick my proverbial butt for saying this is insane.

Truth is, the idea is insane. It also may be nearly impossible. But, I am thinking this is three ideas: one, showing that Nike continues to innovate and push the footwear envelope, two, new observations that can help runners run faster in legal races, and three, a way to focus a global attention to the sport of running.

Many fans of the sport see events like this with a jaundiced eye. How does this help the sport? If it publicizes the sport, that is good, but how will new fans understand rules on road running courses, pacing, downhill courses? All of those concepts will come to play in Breaking2, in my opinion. But, even the considerations is fun.

Nike has been successful in several things, Runner's World wrote about it, Wired wrote about it, and now RunBlogRun and the RunningNetwork will have our coverage everywhere!

Nike's Breaking2 program is already a success by modern standards. This may be sports as entertainment, so lets give the brand from Beaverton the time to dazzle us.